Top 5 Virtual Fitness Programs on iOS in the UK - Q2 2023

In Q2 2023, the top 5 virtual fitness programs on iOS in the United Kingdom showcased notable performance metrics. Here’s a closer look at their weekly downloads, revenue, and active user trends.

Strava: Run, Bike, Hike experienced a dynamic quarter. Weekly revenue saw fluctuations, starting at around $191K and peaking at nearly $228K by the week of June 19. Downloads showed an upward trend mid-quarter, with a high of approximately 21K in the week of May 1. Active users remained robust, fluctuating around 400K to 460K, with a peak in the week of June 5 at 459K.

OS Maps: Walk, Hike, Run, Bike also demonstrated solid performance. Revenue increased from approximately $92K at the end of March to a high of $139K in mid-May. Downloads were relatively stable, peaking at around 13K in early May. Active users ranged from around 26K to 33K, with notable spikes in the weeks of April 3 and May 8.

Fitbit: Health & Fitness showed varied performance across the quarter. Revenue started at approximately $133K, dipped mid-quarter, and surged to $211K by the end of June. Downloads remained steady, with weekly numbers hovering around 8K to 9K. Active users consistently stayed close to 190K to 200K, peaking at around 199K in early June.

Zwift: Ride and Run displayed a consistent revenue stream, starting at around $86K and ending at approximately $95K. Downloads were relatively low, ranging from around 400 to 750 weekly. Active users saw a slight decline from around 6.3K in late March to approximately 5.4K by the end of June.

AllTrails: Hike, Bike & Run experienced a notable increase in revenue, starting at approximately $52K and peaking at around $87K in mid-April. Downloads were strong, reaching a high of 21K in early April. Active users grew steadily, peaking at around 43K in late June.

These insights highlight the dynamic performance of the top virtual fitness apps in the UK for Q2 2023. For more detailed insights, visit Sensor Tower.